Microsoft has confirmed that the company will discontinue selling PC accessories under the Microsoft brand, narrowing the firm's focus to premium-priced peripherals sold under the Surface brand. The decision marks a major fork in the road for Microsoft-badged keyboards and mice, an era that started in 1983. And while the company isn't going to cease the production of PC accessories entirely, the shift to Surface represents a much smaller scope in products going forward. This change, in turn, calls into question the future of ergonomic peripherals at Microsoft, a traditional niche for the company that has resulted in some of their best-known (and most beloved) PC accessories. "Going forward, we are focusing on our Windows PC accessories portfolio under the Surface brand," Dan Laycock, senior...

HP Completes HyperX Acquisition For $425 Million

Back in February, we revealed that HP was set to acquire the HyperX brand, the gaming subsidiary of Kingston Technology. HyperX has been the gaming branding for Kingston Technology...

11 by Gavin Bonshor on 6/2/2021

HP is Acquiring HyperX for $425 Million

In some unexpected news today, HP and HyperX (formerly a division of Kingston) have jointly released a statement that HP is to acquire HyperX gaming peripherals portfolio, and the...

14 by Dr. Ian Cutress on 2/24/2021

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